We have developed an intelligent software for legally compliant customer approach: DATALOGUE Easy OPT-IN.
For transparency and the precise planning of CRM measures, it is important that the consent of your customers from all channels is available in a centralised location. No matter whether the consent is given via POS, postal mailings, E-Mail, the website or call centres: With DATALOGUE Easy OPT-IN, your marketing, inbound/outbound or aftersales divisions can access all data centrally and control opt-in management as a whole.
The European Union caused a big stir in May 2018 when it adopted the General Data Protection Regulation (GDPR). Many companies have struggled to implement the new data protection requirements. The challenges of effectively implementing marketing activities have increased significantly and corporate data protection is already facing its next big challenge in the upcoming ePrivacy regulation.
An essential component of a data protection-compliant company organisation is the legally compliant handling of opt-ins.